Pinkberry has signed a multi-unit franchise agreement with A5 Group, to open six Pinkberry stores in Las Vegas, Nev.

Pinkberry will introduce the city to the fresh flavors and sophisticated style for which the brand is known.

The A5 Group is a management, marketing and entertainment company with extensive experience in the hospitality, nightlife and lifestyle sectors. Previously, A5 Group was retained by nightlife industry leader Pure Management Group to market and develop their portfolio of venues.

"We couldn't have picked a better partner than A5 Group to help us launch in Las Vegas," says Ron Graves, CEO, Pinkberry.

"Their industry experience and esteemed reputation make them a perfect partner to bring our unique frozen yogurt experience to this city."

Pinkberry has a rigorous screening process for franchise partners who must meet a strict set of requirements including having pertinent industry experience to support and maintain the Pinkberry brand and its reputation for excellent customer service.

Pinkberry partners have expertise in retail operations, agree to develop multi-unit operations and most importantly have a passion for Pinkberry.

"We are proud to bring the tart, craveable flavors of Pinkberry to Las Vegas," says Deborah Krause, CEO of A5 Group.

"The company offers an incredible product and customer experience and is guided by an exceptional management team and board of directors. I am truly honored to be a Pinkberry partner and am excited to introduce the Pinkberry experience to Las Vegas."

Back of House, Denise Lee Yohn: QSR's Marketing Guru, Growth, News, Operations, Pinkberry