Robeks, a destination for fresh and innovative smoothies, juices, acai bowls and premium toasts, wraps up an impressive 2023 and looks ahead to continued growth and accomplishments in the new year. The brand plans to build upon its strategic franchise growth strategy and increase its customer reach to even more communities across the country.
This past year marked a monumental milestone as Robeks celebrated its 100th opening to date. In 2023 alone, the brand opened 15 new locations, showcasing notable growth with new and existing franchisees across the nation. Robeks drove franchise development specifically in its home state of California and outward into Arizona, Utah, Colorado, Kansas, Illinois, Virginia and Connecticut. The brand is projected to open 15 to 20 units in 2024.
“Our success as a brand this past year inspires us to continue to grow our footprint across the nation. With such passionate and qualified franchisees on our team, we have brought our tasty and healthier-for-you options further than ever before,” says Todd Peterson, Chief Development Officer of Robeks. “We’re expanding into communities that value health, wellness, and flavor, and we’re committed to delivering an experience that goes beyond the ordinary.”
As the brand continues to find significant growth opportunities in the western regions, Robeks has found success in Arizona as an emerging market. In 2023, Robeks put plans in place to open seven total new locations throughout the Desert State. Through multi-unit commitments, Robeks will add to its existing footprint of ten operating locations. In the months to come, the brand will bring its best-tasting fresh smoothies, juices and acai bowls to Mesa, Peoria, Phoenix, and Surprise. Robeks will also soon open its third corporate location, the newest on Crenshaw Blvd in Los Angeles, California, accentuating its commitment to maintaining a strong corporate presence while allowing the brand to engage with diverse communities and ensure an exceptional customer experience. The corporate-owned stores will also provide a valuable opportunity to implement and showcase new initiatives, fostering innovation and setting high operational standards that can be replicated across the entire franchise network.
Elevating its marketing initiatives to reach new heights by embracing consumer preferences and introducing unique limited-time offerings (LTOs), Robeks introduced standout menu items throughout the year. These items included new made-to-order toasts in fig and prosciutto, strawberry and cream cheese, and veggies and hummus. Responding to popular demand, the brand reintroduced the cherished Wailea Watermelon Smoothie and embraced the autumn spirit with the limited-time Perfectly Pumpkin Smoothie.
Presently, Robeks operates in 13 states and the District of Columbia, boasting a network of over 100 open locations. Robeks is strategically exploring opportunities for additional growth in key regions including, Southern California, South Florida, Connecticut, Kansas City, Chicago, Cleveland, Northern Virginia, Washington D.C., Denver, Maryland, and Arizona.
Throughout 2024, Robeks is focused on extending an invitation to potential franchisees seeking entry into the dynamic food and beverage industry. The optimal franchisee candidate, characterized by a passion for enhancing guest experience, optimism, coachability, and a community-minded approach, should possess a strong desire for active involvement in their business. Beyond its consumer appeal, Robeks stands out to franchise operators for its recognized commitment to streamlined operations, placing a premium on efficiency while minimizing labor demands.
