Velvet Taco, the taco brand known for its out-of-the-box taco creations, encourages guests to resist the ordinary this holiday season by embracing the “Spirit of Resistmas.” With compelling in-app visit challenges and mystery sweepstakes from November 7 until December 31, Velvet Taco creates an edgy and fun way to celebrate the season using the brand’s loyalty app, The Velvet Room.

“At Velvet Taco, we like to challenge the status quo and this holiday season is no different. We wanted to set the brand apart this year by celebrating the holiday spirit in a creative way that only Velvet Taco could imagine,” says Brooke Perry, Velvet Taco Vice President of Marketing. “We are excited to engage with guests through our Spirit of Resistmas In-App Visit Challenge and Mystery Sweepstakes. All season long, we are strategically placing clues throughout our social media, app, emails and in-restaurant and we can’t wait to see who solves the Resistmas Mystery and wins free tacos for a year!”

 “Who Stole the Spirit of Resistmas?”: Spirit of Resistmas Mystery Sweepstakes

Velvet Taco is resisting the ordinary with a fun holiday mystery for guests by posing the question: “Who Stole The Spirit of Resistmas?” Guests can figure out who the culprit is by watching for clues in the restaurant, through email and on the brand’s social media pages. When guests believe they’ve solved the mystery, they can enter the Spirit of Resistmas Sweepstakes. Those who enter the sweepstakes have a chance to win Velvet Taco for a year. To enter, guests can visit 

Each contestant is limited to one (1) entry per promotional period. All Entries must be submitted by 11:59 pm CT on December 31, 2023. The first 500 entrants will receive a special, in-app perk in January of 2024, and one (1) winner will receive Velvet Taco for a year.

Resistmas Visit Challenge 

Members of Velvet Taco’s loyalty program, The Velvet Room, have the opportunity to earn extra rewards during this holiday season. For each loyalty visit between November 7 and December 31, participants will earn extra loyalty points increasing in value up to 1,000 points, awarded in January 2024. By visiting, guests will also receive exclusive clues that will help solve the mystery sweepstakes.

Fast Casual, Marketing & Promotions, News, Velvet Taco