The U.S. Bubble Tea Boom, with Gong cha President Geoff Henry

Gong cha president Geoff Henry, who assumed the international bubble tea brand’s top U.S. role last March, has 20 years of experience as a leader in the quick service and CPG beverage industries. He joins the podcast to discuss the factors driving the growth of the bubble tea industry and how it’s capturing the Gen-Z and Gen-Alpha market and helping turn new generations into tea consumers.