Guests can now enjoy Carvel’s classic soft ice cream while shopping the floors of Macy’s iconic Herald Square location. Both historic New York brands, the partnership is a winning combination that brings an exciting experience to Macy’s shoppers and Herald Square visitors alike.

Carvel and Macy’s Herald Square will celebrate the grand opening on National Soft Ice Cream Day this August 19. From 10 a.m. until 10 p.m., guests will receive a small soft ice cream cup or cone with a $2 minimum donation to the American Red Cross, limit one per person. Additional festivities will round out the day such as a ribbon cutting at 10 a.m. and photo opportunities with Fudgie the Whale himself. All events take place on the 7th floor.

“We’re thrilled to open this new Carvel shoppe! Pairing our classic New York brand with another New York institution, Macy’s Herald Square, is an incredible opportunity that allows us to introduce our new and signature products to even more guests,” says Carvel president, Kristen Hartman. “We also have the unique opportunity to give back to our community by supporting the Red Cross with this opening celebration. They’ve been wonderful partners throughout the years.”

“We’re excited to expand Carvel’s presence in Manhattan, especially within the New York landmark of Macy’s Herald Square,” adds Fresh Dining Concepts director of operations, Joe Hubert. “Whether you’re new to Carvel’s iconic soft ice cream or you grew up enjoying the brand, we look forward to elevating the shopping experience.”

This grand opening is just one of the many celebrations happening for Carvel which also celebrates its 85th birthday this year.

Marketing & Promotions, News, Carvel Ice Cream