During this election year, Freddy’s Frozen Custard & Steakburgers is preparing to celebrate National Frozen Custard Day with a campaign of its own. Frozen custard fans all over the country are being invited to vote for their favorite treat at Freddy’s Facebook page or via text message.

“Our guests are passionate when it comes to their favorite Freddy’s Frozen Custard sundaes and concretes,” says Bill Simon, Freddy’s CEO. “While everyone seems to agree that frozen custard is such a satisfying anytime treat and tastier than ice cream or yogurt, we wanted to give people the opportunity to publicly place their support behind their favorite flavor combination and lighten up a bit on the election year clamor.”

Visitors to Freddy’s Frozen Custard & Steakburgers’ Facebook page between now and July 31 will be prompted to vote for their preferences on all types of custard treats. The voting will culminate in a tournament to elect America’s favorite.

The tournament will feature Freddy’s five specialty custard treats: Signature Turtle, Peanut Butter Cup & Banana, Dirt n’ Worms, Hawaiian Delight, or Chocolate Brownie Delight. Voting also can be done by texting “Turtle,” “Peanut,” “Worms,” “Delight,” or “Brownie” to 55678.

Freddy’s will announce the undisputed champion on Facebook and in advertising to honor National Frozen Custard Day, celebrated each year on Aug. 8.

In the U.S., frozen custard can be traced to Coney Island, New York, and was introduced to the Midwest at the 1933 World's Fair in Chicago. Frozen custard resembles ice cream but is richer and creamier thanks to a time-tested churning process that minimizes ice crystals and excess air.

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