CKE Restaurants Inc. announced the opening of the first Carl’s Jr. restaurant in Jakarta, Indonesia. This marks the first of at least 25 Carl’s Jr. restaurants to be opened in Indonesia over the next six years. The restaurants will be operated by PT. Fortune Food International, whose parent company, PT. Aneka Makmur Sejahtera Group Inc., is a successful holding company specializing in sales of Yamaha motorcycles, parts, and Dunlop tires. PT. Aneka Makmur Sejahtera Group Inc. also operates businesses in the retail, consumer goods, and banking and finance sectors. PT. Fortune Food International has the exclusive rights to develop Carl’s Jr. restaurants in Jakarta and Bali, Indonesia.
The 25-restaurant development deal in Indonesia is part of CKE Restaurants’ strategic plan to accelerate franchise development throughout Asia. In May 2010, Carl’s Jr. became the first Western quick-service hamburger restaurant in Ho Chi Minh City, Vietnam. CKE has signed a development agreement with the Mesa Asia Pacific Trading Services Company Limited Group to open 25 additional Carl’s Jr. restaurants in Vietnam over the next six years. CKE Restaurants operates Carl’s Jr. restaurants in China, Singapore, Malaysia, Russia, Mexico, and American Samoa and is actively seeking to expand its presence through-out China and Southeast Asia.
“We are very pleased to welcome PT. Fortune Food International as a part of the CKE team. With our strong presence in the Southeast Asia region and the local talent of PT. Fortune Food International, we are confident that we will have a bright future in the market,” says Andrew F. Puzder, CEO of CKE Restaurants Inc.
“It is a great honor to bring Carl’s Jr. to the Indonesian market,” says Chandra Firmanto, marketing director of PT. Fortune Food International. “Our premium products, excellent service standards, premium facility, and premium location will deliver an ultimate dining experience to guests, and give us a competitive edge in the quick-service restaurant market.”
“We are determined to make Carl’s Jr. the leading [quick-service] brand in Jakarta and have aggressive growth plans for Indonesia,” says Henry Kwan of PT. Fortune Food International. “We have an aggressive development plan to open 25 Carl’s Jr. restaurants and are excited to launch Carl’s Jr. in Indonesia with our great partner, CKE Restaurants.”
CKE franchises 346 international restaurants between both its Carl’s Jr. and Hardee’s brands. The company has strategic development plans to double its International presence within the next five years.