PizzaRev, a leader in the booming fast-casual pizza category, announced Tuesday the launch of the seasonal CauliPOWER pizza, featuring CAULIPOWER pizza crust.
Offering a unique spin on last year’s seasonal pizza, the new CauliPOWER pizza at PizzaRev features basil pesto sauce, oven-roasted cauliflower, goat cheese crumbles, freshly shredded mozzarella, cherry tomatoes and sliced onions, all on the CAULIPOWER gluten-free crust with fewer calories, and less sugar, sodium and fat than traditional offerings. PizzaRev now serves the cauliflower crust pizza brand at more than 40 restaurants nationwide, along with the Roman Thin, Traditional and original gluten-free pizza crust options on the innovative Craft Your Own menu.
“At PizzaRev, we pride ourselves on continually innovating our menu, and delivering the absolute highest quality product to guests,” says newly appointed chief marketing officer, Renae Scott. “We’re excited to bring cauliflower crust to PizzaRev fans. CAULIPOWER originated the cauliflower pizza crust trend and leads the category, and our partnership brings even more choice to our guests.”
Scott spearheaded the partnership with CAULIPOWER to drive health-forward, premium menu items that empower PizzaRev customers and employees to be REVolutionary. “Years ago, no one could’ve imagined a pizza crust made from cauliflower. Beyond the nutritional benefits of the new crust, we find the innovation to be inspiring, and hope our guests and employees also catch that feeling of motivation.”
Today PizzaRev and CAULIPOWER launched a co-branded digital media campaign, inviting CAULIPOWER crust fans to craft their own custom pizza on their favorite cauliflower crust.
“CAULIPOWER has always been about bringing people together to share a meal and what better way to do that than by bringing it to neighborhoods around the country through PizzaRev,” said Gail Becker, founder and CEO of CAULIPOWER. “We are thrilled to join forces in providing a better-for-you option for people to get creative and enjoy their pizza time together.”
Leading PizzaRev’s partnership with CAULIPOWER speaks to Scott’s demonstrated record as an innovator in the restaurant industry. Prior to joining PizzaRev, she most recently served as chief marketing officer at Togo’s Eateries, a leading franchise brand in the sandwich segment. Before Togo’s, Scott was chief marketing officer at Round Table Pizza, a pizza chain with $400 million in annual revenue.