Brescia Investissement SAS, a brand partner of Wingstop, a concept with more than 1,300 locations worldwide, opened the doors to Wingstop’s first France location in Toulon at 28 Avenue Ste Claire, 83160 La Valette-du-Var.

“The journey of bringing Wingstop to France has been fantastic,” says Stephane Brescia, president of Brescia Investissement SAS. “It’s exciting to partner with a brand that has based its success on the quality of its food, flavors and the spirit of sharing.”

With plans to open 75 Wingstops in France by 2029, Brescia brings more than 30 years of experience operating McDonald’s restaurants in the Marseille area and recently opened the first Carl’s Jr. in France.

The new Wingstop restaurant offers specialized table service via Bluetooth technology, which enables team members to determine the exact location to deliver guests’ food within the restaurant. Fans can also enjoy an enhanced menu, complete with Wingstop’s signature offerings of bold flavours and made-to-order wings and tenders as well as tasty wraps and two local flavours: Golden Mustard and a French spin on fan-favourite Garlic Parmesan, complete with herbs de Provence.

“Any new market launch is a milestone for our brand as it demonstrates Wingstop’s ability to expand globally and reinforces the brand’s universal appeal,” says Nicolas Boudet, president of international at Wingstop. “We are especially excited about France, as it is one of the largest consumer markets in Europe and emphasizes our foray into the continent following the successful launch of our UK partnership just last year.”

Emerging Concepts, Fast Casual, News, Wingstop