SOCi Inc., the leading CoMarketing Cloud Platform for multi-location enterprises, announced it is the new Platform of Record for WOWorks, the holding company of better-for-you restaurant brands, including Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, The Simple Greek, Barberitos Southwestern Grille and Cantina, and Zoup! Eatery. With the goal of being a leader in customer service, WOWorks has enabled its franchisees with the SOCi platform to better manage guest relations through social media, online business listings, and reviews, the trifecta of local visibility. 

WOWorks, which has about 350 locations across its six brands, relies heavily on digital marketing and understands the importance of being visible online to build awareness and become entrenched in its local communities. By equipping WOWorks franchisees with the right platform to improve their individual businesses all in one place, they are able to become leaders in guest relations and ensure each guest receives the online support they need and deserve. 

“We provide a variety of programs for franchisees to use and simplifying use and accessibility is always a priority.” says Ted Asbury, Chief Marketing Officer, WOWorks. “The implementation of the SOCi platform helps do both while empowering franchisees to take ownership of their local marketing efforts in making their own presence even larger in their respective market.” 

Through SOCi Social, Listings, and Reviews, WOWorks and its franchisees are able to streamline the management of countless guest-facing digital channels to ensure quick and personalized review responses, accurate location information, and engaging social content that its guests find valuable across all of its restaurant brands. 

“Managing digital marketing channels for a single multi-location brand can be a challenge in itself, but the consolidation factor for companies like WOWorks, which operates multiple restaurant brands, is crucial as the channels start to add up to the hundreds and eventually thousands,” says David Marler, Chief Customer Officer, SOCi. “Being able to address the needs of its guests across channels in one streamlined platform was a top priority for the WOWorks team, and we’re proud to help them take their guest relations to the next level.” 

Fast Casual, News, Technology