As McDonald’s “We Love to See You Smile” campaign kicks off, watch for a new look and feel at its restaurants. Changes include improved drive-thru service, remodeled locations, and food that’s “Made for You,” as you order it.

The company is marking the millenium with a new tagline that reflects patrons’ need for quality, hassle-free service. Here’s a look at how McDonald’s campaigns have reflected American values and trends through the years.

In 1965, while Sonny & Cher sang, “I Got You Babe,” and the Beatles created a sensation with “Yesterday,” after ten years of serving great food, it was obvious that McDonald’s was “Your Kind of Place” McDonald’s is Your Kind of Place (1965)

In 1971, when the 26th Amendment lowered the voting age from 21 to 18 and Archie Bunker first screamed at “Meathead” on “All in the Family,” Americans deserved a break You Deserve a Break Today (1971)

It’s hard to believe that in 1975 Microsoft first opened for business at the same time that the BeeGees and Donna Summer were leading the Disco scene – Gates might have been out for himself, but McDonald’s was doing it all for you We Do It All For You (1975)

In 1979, no one made portable entertainment like Sony after they introduced the Walkman and nobody did it like McDonald’s when it came to a great quick meal Nobody Can Do it Like McDonald’s Can (1979)

In 1981, with IBM launching the first PC, Walter Cronkite retiring, Sandra Day O’Conner becoming the first Woman to sit on the U.S. Supreme Court and the launch of MTV, no wonder everyone went to McDonald’s for a break! You Deserve a Break Today (1981)

In 1983, everyone got a first look at their future companion – the cell phone, not to mention scrambling to find the much sought after Cabbage Patch Dolls. All McDonald’s cared about was you. McDonald’s and You (1983)

In 1984, it was a good time for Madonna’s debut hit song, the U.S. Olympics in Los Angeles and for Steve Jobs to release the first Macintosh PC. It was also a good time for the great taste of McDonald’s. It’s a Good Time, for the Great Taste of McDonald’s (1984)

In 1988, The National Academy of Arts and Sciences thought that it was a good time to present Dustin Hoffman with the Academy Award for “Rainman.” McDonald’s thought it was a good time for great taste (as always)! Good Time, Great Taste (1988)

In 1990, Demi Moore, Patrick Swayze and Whoopi Goldberg had fun making Ghost. McDonald’s had fun with the rest of you folks. Food, Folks and Fun (1990)

In 1991, The Dow Jones topped 3000 and Playwright Neil Simon won the Pulitzer Prize for “Lost in Yonkers.” At least that’s what was happening when folks visited McDonald’s in those days. McDonald’s Today (1991)

1992 as a GREAT year for Bill Clinton when he got both the Presidency and his first Capitol Hill burger and fries. What You Want is What You Get (1992)

After their 1995 rendezvous with the Soviet cosmonauts at the Mir space station, NASA astronauts really needed a break. Have You Had Your Break Today? (1995)

In 1997, the producer of Terminator & Terminator II finally heard somebody say “Titanic,” as James Cameron’s blockbuster collected Oscars for Best Picture and Best Song. He may have celebrated at a studio party but probably wished somebody would have said “McDonald’s.” Did Somebody Say McDonald’s? (1997)

After at least two years of worry, it’s wasn’t too surprising to see a lot of people smiling after Y2K turned out to be much ado about nothing. At McDonald’s, McDonald’s restaurants nationwide begin to show off the results of a massive two-year program of improvements designed to meet the changing needs of today’s consumers.

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