Jack in the Box introduced fast food’s first 100 percent Ribeye Burger on Monday. The move affirms the quick-serve concept’s dedication to highlighting unique food and flavors to draw consumers through its doors and drive thru.
“Jack in the Box has a proven track record for exceeding guest expectations,” said Iwona Alter, Jack in the Box’s CMO. “We thrive on challenging convention. While many of our competitors are narrowing menus or following the movement toward craft, we’re focused on giving our customers what they want, when they want it.”
Customers now have access to pure, flavorful Ribeye beef at their nearest Jack in the Box location. Inspired by steakhouse quality, the Ribeye Burger is available in two distinct builds.
All American Ribeye:
- Begins with a beef patty made from 100 percent Ribeye meat, plus red onion, then tomato. Next, it’s layered with Provolone cheese, real mayo, and spring mix lettuce on top of an artisan potato bun.
The Havarti & Grilled Onion Ribeye:
- Features sliced tomato, grilled onions, real mayo, Havarti cheese, and a red wine glaze sauce to complement the flavors of the meat.
With the debut of the Ribeye Burger, Jack in the Box continues its trend of premium burgers, adding to their offering of the Smoky Jack and Buttery Jack burgers. The Ribeye also marks the beginning of a slate of new menu items that customers can expect from Jack in the Box this year and moving forward.
“Jack in the Box is proud to spearhead this shift in food culture by introducing fast food’s first Ribeye burger and elevating the overall dining experience,” said Jennifer Kennedy, director of product marketing at Jack in the Box. “This year, we will continue prioritizing flavor, unique ingredients, and surprising new menu items that satisfy the cravings our consumers did not even know they had.”
Jack’s Ribeye Burgers are available at all participating restaurants for a limited time only.
