Jimmy John’s is introducing a new Red Velvet Brownie to their Red Velvet dessert portfolio, alongside bringing back the limited-time Red Velvet Cookie, just in time for Valentine’s Day season.

Not only is Jimmy John’s satisfying your sweet tooth with these mouthwatering menu additions but they’re bringing all the drama with their New sultry series “Before First Bite – Red Velvet Edition.” The new campaign features your favorite dating show singles – Natalie, Izzy, Bartise, Micah, and Zanab – spilling their true “confections” as they navigate the delicious twists and turns on their quest for love.

Viewers can catch all the juicy drama on Jimmy John’s social channels to see where love takes these singles – whether to another sultry single or maybe a sweet treat. See below to watch:

This sweet romance is fleeting with these decadent deserts only available in participating locations for the month of February.

Fast Casual, Food, Marketing & Promotions, Menu Innovations, News, Sandwiches, Jimmy John's