-NexCen Brands, Inc. (PINK SHEETS: NEXC) today announced the opening of the first Great American Cookies franchised store in Mexico. The store opened in Bosco Vallarta Zapopan in Jalisco, one of the 31 Mexican states.

This is the first store to open under an existing master franchise agreement, signed in October 2008, which allows for a minimum of 30 Great American Cookies stores and 15 Pretzelmaker stores to be opened in Mexico over 15 years. The agreement calls for stand alone and co-branded stores throughout the region.

Chris Dull, President of NexCen Franchise Management, Inc., the franchising subsidiary of NexCen Brands, stated, “We have established a solid platform for our franchisees to open Great American Cookies and Pretzelmaker throughout North America. The opening in La Gran Plaza Fashion Mall, a premier shopping destination in Mexico, was a success with strong customer demand for Great American Cookies’ fresh gourmet products.”