Jimmy Donaldson, more commonly known by his online alias MrBeast, has joined forces with Virtual Dining Concepts (VDC) to debut his virtual restaurant brand called MrBeast Burger. MrBeast is the fastest-growing digital creator globally.  MrBeast has amassed a loyal and extensive fan-base by pioneering a genre of YouTube videos featuring elaborate stunts with a purpose – depending on the situation, MrBeast is famous for giving back to organizations and individuals with cash and other surprises.

With a resounding response to MrBeast’s YouTube video announcing MrBeast Burger, the delivery-only restaurant rapidly became the #1 trending video on YouTube, landed in the top 5 of most popular Google searches, and became the most downloaded app on iTunes and Google Play. MrBeast used his YouTube channel to debut MrBeast Burger in a historical moment – the world’s first free drive-thru restaurant. In a one-day pop-up event that took place in the town of Wilson, North Carolina, just a few miles from Jimmy’s hometown of Greenville, MrBeast, Chandler, Chris, and Karl hosted thousands of fans with free meals and prizes.

The over-the-top and undeniably satisfying online menu hit almost 300 locations across the country, and due to the overwhelming amount of orders, the restaurants were sold out on the very first night. From smashed burgers made-to-order and sandwiches inspired by his three closest friends, Beast Style, Chandler Style, Chris Style, and Karl’s Grilled Cheese that’s as gooey as grilled cheese gets, the MrBeast Burger delivery-only menu has something for everyone. It also includes Beast Style Fries, Nashville Hot Chicken Sandwich, Crispy Chicken Tender Sandwich, seasoned crinkle fries, and chocolate chip cookies. The MrBeast Burger menu was created by MrBeast himself and VDC Culinary Director Eric Greenspan. It’s available to order only via the MrBeast Burger app or through most major food delivery apps. 

“We worked closely with Jimmy and his team to ensure every item on the menu was authentic,” says Robert Earl, co-founder of Virtual Dining Concepts. “After many productive taste-tests, we have a menu that everyone is proud of—and it is designed to easily operate out of any restaurant kitchen.”

Adding a virtual brand that benefits both independent and chain restaurants currently experiencing challenges is an initiative that Jimmy was able to get behind. With Virtual Dining Concepts, adding MrBeast Burger to an existing operational kitchen provides an additional revenue stream and allows restaurateurs a seamless way to enter the burgeoning virtual restaurant sector. 

“I am really excited about the launch of MrBeast Burger. We have put months of hard work into putting this together and can’t wait for our fans to have a taste of what we’ve cooked up! We’ve had such a great response from our fans, and we’re excited to sign up more restaurants.” says Jimmy Donaldson.

MrBeast Burgers is now available in more than 30 major markets across the country and looking to expand rapidly. Consumers based in Los Angeles, Boston, Phoenix, Chicago, Philadelphia, Denver, Las Vegas, Houston, Washington D.C., Austin, Seattle, St. Louis, Honolulu, Dallas, Pittsburgh, Albuquerque, Sacramento, St. Paul, Kansas City, Scottsdale, Columbus, Minneapolis, San Diego, Baltimore, Orlando, Tampa, and Louisville are among the first wave of cities to offer MrBeast Burgers with additional locations added in the new year.

 MrBeast Burger is now available through most third-party delivery apps, including Grubhub, DoorDash, Postmates, UberEats, and Seamless.

Emerging Concepts, News