From humble beginnings, the growing brand wants to become America’s favorite place for chicken salad.
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Schiffer is leading "a tiny fast-casual brand that has a really rich food history"
Mochi ice cream and improved beverages are being tested as well.
The consumer journey begins before potential diners even cross the threshold.
From humble beginnings, the growing brand wants to become America’s favorite place for chicken salad.
How off-premises and changing trends factor into the sandwich juggernaut's plans.
Jayson Tipp was the former CDO at Papa Murphy's International.
