Fifty brands rise above the rest in the $234 billion limited-service restaurant industry.
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The company's 10-year vision is to have 500 locations and $750 million in system-wide sales.
The coffee chain is ready to grab market share and appeal to a whole new customer.
As restaurant technology becomes an integral part of the dining experience, the lines between restaurant marketing and IT operations blur.
Fifty brands rise above the rest in the $234 billion limited-service restaurant industry.
Rumors have swirled of a possible deal in recent months.
Double drive thrus and kiosks are key to the updated image.
Dine-in sales are down to less than 10 percent of total sales in the U.S., and dragging comps in return.
