The brand is on pace to triple its unit count by 2023.
Operators want to 'fundamentally change' work at McDonald's.
It represents one of the largest media investments in company history.
CEO says there's 'franchise sales opportunities all over the place.'
More than 20 menu upgrades will roll out on July 13.
The fast-food icon is ready to ignite growth in its 70th year.
The parent wants to focus on growing its other brand, Pollo Tropical.