It's been 10 years since the iconic brand placed its future in the hands of franchisees. And it hasn't looked back since.
The Chipotlane-focused location is coming later this month.
Brands continue to search for an authentic voice.
Continued inflation and the end of stimulus is going to create a value battleground.
Digital, safety, and convenience draw a roadmap for the future.
The iconic brand carried more than 100 years of equity into the virtual explosion, and it plans to stick around well after the ‘shakeout.’
In some ways, forced dining room closures might benefit quick-service restaurants in the end.